Nike x Oreo: The Milky Way

•This collaboration aims to transport attendees to another realm of joy and excitement by adopting the "Milky Way Galaxy" theme.

•The “Milky Way Galaxy” is meant to create a departure from reality; this theme offers an immersive experience where visitors can leave behind their worries and immerse themselves in a universe of happiness and fun.

•The exhibit will feature celestial decorations, cosmic visuals, and interactive experiences inspired by the galaxy, creating an atmosphere of escapism and wonder.

I acted as if Nike and Nabisco approached me with a brief for an activation and in order to bring their vision to life, I was to devised an RFP. I took it upon myself to conceptualize on all standpoints; from art direction and creative strategy, to production to sales!

All images where curated by me via AI to support my strategy